Supermarkets in the UK and Europe are offering more own-brand festive food from roast duck to truffle crackers as cash-strapped families spend on Christmas meals at home while cutting down on gifts and eating out. "The trend on groceries is strong," Simon Roberts, CEO of Sainsbury's, Britain's second biggest grocer, told Reuters last month. Sainsbury's has broadened its own-brand "Taste the Difference" premium food range, adding 170 new Christmas food products including a ready meal for four of duck, potatoes and cranberry sauce for 28 pounds ($36), and canapés like mini smoked salmon terrine slices for 3.75 pounds.
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