BT said it would end inflation-linked mid-contract price rises and switch to setting out increases in pounds and pence at the outset, responding to regulator concerns that mobile and broadband companies were confusing consumers. BT said on Tuesday that starting in early summer it would introduce a pricing model consistent with proposals made by Ofcom last month, moving to implement the changes before they are formally brought in. Ofcom announced in December it wanted price rises to be written into contracts in pounds and pence at the point of sale, giving consumers more certainty over what they will pay and promoting competition.
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