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Exclusive-Unilever CEO pursuing strategic shift with Peltz’s backing

    Unilever CEO Hein Schumacher said billionaire activist and board member Nelson Peltz is "fully behind" a recently devised strategy to re-invigorate the company, even as some other investors remain sceptical after years of industry underperformance. Schumacher told Reuters he wants Unilever, whose brands include Dove soap, Hellmann's condiments and Ben & Jerry's ice cream, to chart a "systematic" marketing strategy for its top brands. The 52-year-old Dutchman also said he will not shy away from streamlining Unilever's 127,000 workforce.

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