GM returns to France with fully-electric Cadillac Lyriq

U.S. automaker General Motors on Monday unveiled its luxury electric Cadillac Lyriq in France, an expansion of its market in Europe after returning last year and a test of whether online-only sales will attract wealthy car buyers. In October GM announced it was launching sales in Switzerland, the first step in an all-electric return to European markets since selling off the Opel and Vauxhall brands in 2017. Unlike in its home market where it relies on a large dealer network, European customers can customise and purchase their Cadillac EVs entirely online.