After struggling with a sales slowdown in early 2023, the company has rolled out multiple initiatives in recent months including promotions and offering more redeemable points to its loyalty program users, helping it turn the tide and attract more consumers. Improved staffing levels at its stores and more availability of delivery drivers have also helped it meet demand better. Domino's entry into third-party delivery – through the national rollout of its partnership with Uber Eats – has helped the company capture new customers and quickly grow its market share.
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