Tanner earlier this month said Wendy's was going to start testing features including "dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling," on a post-earnings call with investors. Dynamic pricing, also known as surge pricing, refers to a practice where prices of products or services vary based on demand, typically resulting in higher prices for consumers at times of increased demand – similar to a rise in airfare at peak travel season or ride fares on Uber during certain times. Wendy's said in a statement to Reuters on Wednesday it "would not raise prices when our customers are visiting us most."
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