The ‘Taylor Swift effect’ aims to provide water during Brazil’s life-threatening heat waves

Brazilian climatologist Núbia Beray Armond for years had been sounding the alarm about Rio de Janeiro's need for an extreme heat plan including water distribution. Interest was tepid until a disastrous Taylor Swift concert — and now her phone won't stop ringing. A stifling heat wave blanketed southeast Brazil the day of Swift’s concert last November, just before the start of summer in the Southern Hemisphere.