First things first: as someone who struggles with the pronunciation of Cefinn, Aligne, Staud and Ojai, I’m keen to check whether Savannah Miller’s new fashion brand is pronounced “Vivere” as in “Vivienne”, or “Vee-vere”, with a long “e”. “Vivere is fine,” Miller smiles. “We’re not going to start making the British public speak in Italian accents, because that would just be tragic.”
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