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Home » ITV’s World Cup coverage looks, sounds and acts like a Tory leadership debate

ITV’s World Cup coverage looks, sounds and acts like a Tory leadership debate

    ITV made a solid if unspectacular start on the opening weekend of the World Cup. But for this rugby union agnostic at least, the game seems further away than ever from returning to essential status in the national sporting consciousness, and the jury is out as to whether this televised tournament can help it break through.

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