Instacart IPO: Can It Be the Next Amazon or Shopify?

Instacart recently priced its IPO, with shares expected to start selling between $26 and $28, and the online grocery marketplace is expected to begin trading those shares next week. Instacart's S-1 prospectus portrayed a company that has massive market potential in the largest retail segment and one that is also experiencing a transition as the pandemic nears an end. Instacart's revenue soared during the pandemic, jumping nearly 7x from $214 million annually prior to the pandemic to $1.48 billion in 2020, with gross transactions value quadrupling from $5.1 billion in 2019 to $20.7 billion in 2020.