Walmart makes a bizarre addition Target and Kroger can’t sell

Walmart has its share of private-label brands and big-name partnerships. Target has gone a little higher end, selling its own line of Magnolia products from Chip and Joanna Gaines, as well as having pop-up collaborations with major-named designers and at-the-time hot brands including Vineyard Vines. Target, Kroger and even Costco have generally avoided celebrity tie-ins in their freezer aisles.