As Google pushes deeper into AI, publishers see fresh challenges

That’s the stuff of nightmares for media barons as Google and others experiment with what's called generative AI, which creates new content drawing from past data. Since May, Google has begun rolling out a new form of search powered by generative AI, after industry observers questioned the tech giant's future prominence in providing consumers with information following the rise of OpenAI's query-answering chatbot, ChatGPT. The product, called Search Generative Experience (SGE), uses AI to create summaries in response to some search queries, triggered by whether Google’s system determines the format would be helpful.