Bankman-Fried Didn’t Want FTX to Be the “Kansas City Royals of Crypto Exchanges’

In 2021 Sam Bankman-Fried saw a good opportunity to market FTX by getting the naming rights to a professional sports arena. “It had been my impression that the names of stadiums for professional sports teams were very widely known,” he told jurors. FTX eventually paid $10 million a year to have the naming rights to the Miami-Dade County arena where the Miami Heat NBA basketball team played.