Anya Hindmarch: ‘These days it feels crass to wear expensive clothes head to toe’

Ever since she launched her £5 I Am Not a Plastic Bag tote in 2007, Anya Hindmarch has been recognised as one of the country’s savviest marketeers. Remember how fast the bags sold out and how quickly they resurfaced on eBay for much more? Priceless publicity that made Hindmarch a breakthrough name outside the fashion bubble.