AMC Theatres Enters “Phase 2” Of Nicole Kidman Preshow Campaign With Trio Of New Spots

AMC Entertainment’s much talked about preshow commercial starring an earnest Nicole Kidman in a glittery pantsuit will have three new iterations, CEO Adam Aron said today, as the exhibitor plans to start rotating a trio of 30-second spots in theaters nationwide on March 1. That campaign “took on like a cult-like nature, and became …