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Big Tech’s advertising: Is there space for smaller players?

    After Big Tech earnings proved digital advertising to be more vital than ever as mega-cap tech companies invest heavily into AI, where do smaller players like Snap (SNAP) and Pinterest (PINS) fit into this picture? Yahoo Finance Tech Editor Dan Howley gauges whether Wall Street is expecting too much from Big Tech's advertising revenues. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Luke Carberry Mogan.

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