Drugs group Sanofi makes Olympic jump in rebrand bid

Sanofi is hoping that by sponsoring the Olympic Games it can attract new talent, reward existing staff and shake off the French drugmaker's conservative image. Sanofi, which some estimate is spending tens of millions of euros on the Paris Games, says it has sometimes struggled to convince prospective young data managers and data scientists that a pharmaceuticals company is a "cool" place to work. "We're using the Olympics to show that we are," said JosepCatlla, head of corporate affairs at Sanofi, which is also supporting popular French breakdancer Dany Dann.