Electronic Arts launches ‘FC 24’ soccer game in fresh start after FIFA split

Electronic Arts on Friday launched its first soccer game without the FIFA tag, betting its "FC 24" title will maintain the momentum in its best-selling franchise and provide a bulwark against an industry slowdown. A near three-decade partnership between EA and FIFA ended last year over what media reports said were demands that the videogame maker double its yearly payments of $150 million to the governing body of world soccer. That has left "FC 24" without the visibility and marketing heft the FIFA brand enjoyed.