From ice cream to illusions, immersive attractions are here to stay, and they’re one of the brightest spots in retail

Several years ago, immersive experiences showcasing popular artists such as Prince and Vincent van Gogh began popping up around Chicago, putting life back into the streets and filling once-vacant storefronts. It was unclear whether immersive-style attractions, which allow guests to interact with the exhibits around them, were a passing fad or here to stay. But most are still going strong, and …