The chain increased its profit guidance by £20 million to £905 million after full price sales for the nine weeks to 30 December rose 5.7% compared with 2% forecast. In contrast, JD Sports Fashion warned profits will be short of expectations due to the impact of mild autumn weather and greater than expected promotional activity. The firm said it had increased its full year profit before tax guidance by £20m to £905m after sales were up 5.7% on last year.
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