Beyond Meat (BYND) recently launched an updated and expanded selection of its "Crumbles" product line, which has been certified by the American Heart Association's Heart-Check program and the American Diabetes Association's Better Choices for Life program. The new selections are part of the company's efforts to demonstrate its plant-based products' "unassailable" health benefits. CEO of Beyond Meat Ethan Brown sits down with Yahoo Finance Executive Editor Brian Sozzi to discuss the company's latest health-oriented products and overall market strategy. The company is pushing against the bad rap plant-based foods developed as "highly processed" products: "What happened is we began to punch a little bit above our weight as we came out of the gate and so there was concern from the incumbent industry around, hey, how do we position this product as something that is unhealthy. And in fact if you look at the way the nutrition community and the medical community has rallied around what we are doing, that's in fact the exact opposite." For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live. Editor's note: This article was written by Nicholas Jacobino
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