Iceland to hire 250 more delivery drivers as rival Ocado posts £400 million loss

Iceland is embarking on a major expansion in its food delivery business, the Standard can reveal today, as the low-cost supermarket gears up for a surge in demand in the run up to Easter. The Deeside-based business is poised to recruit an extra 250 delivery drivers as it seeks to claw market share from rivals by attracting customers on squeezed incomes with free delivery, for which Ocado charges as much as £7. Helen Tindle, HR Director at Iceland Foods & The Food Warehouse, told the Standard: "We are currently recruiting for over 250 home delivery driver roles across Iceland and The Food Warehouse, as we prepare for the busy Easter trading period.”