India to find ‘pragmatic solutions’ on tobacco rules for streaming firms

India's health ministry has agreed to find "pragmatic solutions" for stricter tobacco warnings on content appearing on likes of Netflix and Amazon Prime after the streaming industry raised objections, a government meeting record showed. To curb tobacco use, India in May ordered streaming platforms to insert static health warnings during smoking scenes and at least 50 seconds of anti-tobacco disclaimers at the start and in the middle of each programme. The move sparked concerns at Netflix, Amazon, Walt Disney and billionaire Mukesh Ambani's JioCinema platform, with executives fearing the rules will force editing of millions of hours of existing content, diminish customers' experience and impinge on creators' freedom of expression.