Inside Pitchfork’s absorption into GQ: When ‘music media’ becomes ‘men’s media,’ what’s lost?

Nearly three decades after it was established, Pitchfork, the most influential music publication of the internet age with the power to make or break an artist, is being absorbed by another entity — a men’s fashion and style magazine. The website, beloved for being one of modern music’s true centers of gravity and renowned for its daily record reviews scored 0.0 to 10.0, will be folded into GQ, parent company Condé Nast announced Wednesday. The decision was made after what Anna Wintour, chief content officer for Condé Nast, called “a careful evaluation of Pitchfork’s performance.”