Swedish premium electric automaker Polestar is optimistic for sales in 2024 with a new model out this month, its CEO said on Friday, after a tough end to 2023 amid a price war started by Tesla. "The end of '23 was a particularly tough situation where the competition has gone to discounts at a level which we just simply said no to," CEO Thomas Ingenlath said in an interview with Reuters, although he said consumers were less price sensitive in the premium brand segment than for mass-market rivals. "Our (Polestar') premium segment is less about the price war and more about consumer appetite … we have to tempt them and tease them into spending on a new premium EV," Ingenlath said.
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