Positive effects of First Four ‘immeasurable’ for UD, Dayton area

Mar. 17—The NCAA First Four Tournament returns to University of Dayton Arena this week, an annual occurrence that again is expected to draw tens of thousands of basketball fans and generate millions of dollars in economic impact for the Dayton area. "College basketball is huge and March Madness is the apex of the college basketball season," said Jacquelyn Powell, president and CEO of the …