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Home » Sports Illustrated planning significant layoffs after license to use its brand name was revoked

Sports Illustrated planning significant layoffs after license to use its brand name was revoked

    The publisher of Sports Illustrated has notified employees it is planning to lay off a significant portion — possibly all — of the outlet's staff after its license to use the iconic brand's name in print and digital was revoked. In an email to employees Friday morning, the Arena Group, which operates Sports Illustrated and related properties, said that Authentic Brands Group has revoked its marketing license. “As a result of this license revocation, we will be laying off staff that work on the SI brand,” the email said.

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