Musician Taylor Swift's romance with NFL tight end Travis Kelce is all fans can talk about, inspiring a couples Halloween costume and even the pair of New Balance sneakers Swift wore to sell out. Yahoo Finance's Seana Smith, Brad Smith, and Alexandra Canal break down the pop star's brand power and how it's driving sales well beyond just her own merchandise. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
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