We all love a little luxury. And it turns out that even in a cost of living crisis we are prepared to shell out more for it, too. Tesco raised its profit forecast in January as figures were boosted by more punters picking up its Finest range. According to the market analyst Kantar, as a nation we spent £790 million on supermarket premium ranges in December – up by over 10 per cent from the same period the year before.
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