Upstart's business is relatively simple: It uses AI-powered algorithms to determine whether someone qualifies for a loan (mostly personal loans at this time). If approved, the company will offer the loan and then refer it to a lender in its network of partner banks and credit unions, or sell the loan to institutional investors. Ideally, Upstart makes most of its money on the referral fees it gets for essentially drumming up business for its partner lenders.
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