Consumer reviews have been around for a while— Amazon first launched product reviews in 1995—but they have seemingly flooded every corner of the internet in recent years. As customers seek increased transparency from companies they do business with, online reviews have taken on greater importance and credibility. Mercer studied the link between online star ratings and sales on a “major online platform” and found that across all categories, 95% of units sold had 3.5 or more stars.
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