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Why even alpha males are embracing the teeth whitening beauty trend

    It’s the cautionary tale that, according to dental practitioners, is cited more than any other among men gingerly making enquiries about the shiny world of teeth whitening: will it make them look like Ross from Friends? For those not familiar with the sitcom, it features the hapless palaeontology lecturer whitening his teeth to a degree so preternaturally spooky that women flee screaming.

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